oracne - Victoria Janssen (oracne) wrote,
oracne - Victoria Janssen

More on Mills and Boon in India.

"“We did intensive group sessions across the country before our launch and asked them if they would like an Indian context, and they said they would like the stories kept the way they have always been,” said Donna Hayes, publisher and CEO, Mills and Boon (Harlequin Enterprises).

Hooked to the "original" flavour of Mills and Boon novels, Indian women may not be ready to accept Aishwarya Bachchan hopelessly in love with an alpha Abhishek as yet, but the company eventually wants to bring in a little more desi flavour."
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